Tips to make your website stand out – Simple is not enough

Congratulations! You’ve finished your first website! It’s online and looking great! Now, how do you make your website stand out from the crowd?

Websites have been a commodity for a while, and it’s only going in one direction. The once impassable barriers to getting something online are gone and anything from the simplest setups through to feature rich themes are getting easier to build for everyone. This is great news for the most part, but also means standing out in this crowded market and generating income from your website is getting harder to do. It’s also obvious to me that as the crowded market becomes even more packed the number of options increases, often with variable results.

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A pop-up shop for Leaf and Honey in 24 hours? No problem

With Mother’s Day less than 2 weeks away, Leaf and Honey got in touch with us to develop a pop-up shop that could easily sell her beautiful bouquets to deserving mothers all over New Zealand. The only requirement? Needing the website online with 24 hours!

Shying away from the ‘simple’ option

While it might have be easiest to sign up to an existing online shopping platform, we decided to build a new store that gave Leaf and Honey the tools to customise each bouquet and provide all of the shopping options that people expect from online florists: gift cards, delivery dates and special instructions were all part of the website we built.

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Behind the scenes: La Boîte marketing and customer segmentation

Sometimes it’s what we build behind the scenes that makes the difference, and La Boîte was a project with a clean, clear website that provides a lot of its power to the team. Each member who provides their information can be filtered to create custom campaigns based on their preferences.

Website Development

Based on a customised WordPress theme, we built page templates to display information clearly across desktop and mobile. Simplifying the customer sign-up functionality was important to reduce any barriers to gathering information. A simple members section gives power to the users on the details they provide, update, and want to delete.

Selecting Customers, confirming details and sending boxes

Building the member process started with the development of a document that clarified the steps that customers and the team take to ensure brands can target the perfect consumers for their products.

Developing a custom plugin to utilise the existing members functionality means La Boîte is a powerful marketing tool that allows the team to select their customer lists based on their preferences. Limiting the number of customers who can confirm that they want a box is controlled by a custom authentication process through e-mails sent to customers.

We integrated Mandrill mail API to ensure that email is sent without issue, and customised all correspondence to ensure that updates are provided to customers on all actions they take on the website.


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BE on the road: Travel Tech

There are days when I look at my 80Ltr backpag with accompanying side bag and want to throw out everything, pack a small rucksack and leave the rest behind. I’ve always coveted a ‘fall in to a lake’ travel ideal, where I could be pushed in to a lake carrying everything I owned and it would be fine. Wet, but fine.

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