Impressions
The number of times an ad was displayed to users.
Clicks
The number of times a user clicked on an ad to view more information.
Click-Through Rate (CTR)
The percentage of users who clicked on an ad after seeing it.
Cost Per Click (CPC)
The average cost for each time a user clicks on an ad.
Conversion Rate
The percentage of users who completed a desired action after clicking on an ad, such as making a purchase or filling out a form.
Cost Per Conversion
The average cost for each time a user completes a desired action after clicking on an ad.
Engagement
The number of interactions a user has with an ad, such as liking, sharing, or commenting.
Frequency
The average number of times an ad was shown to each user.
Reach
The number of unique users who saw an ad.
Display Campaign
A type of ad campaign where ads are displayed on third-party websites or apps.
Search Campaign
A type of ad campaign where ads are displayed in search engine results for specific keywords.
Ad Creative
The visual and written content of an ad, including images, videos, and text.
Targeting
The specific audience that an ad is shown to, based on factors such as location, age, and interests.
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